Project details

The interactive challenge we have created for Nike Football is one of our works awarded in Crystal Apple and Felis Award Ceremonies. Beyond the well-known “ghosting” technique, the images we received from 6 live broadcast cameras through our own software and hardware were processed in sync with each participant, using customized overlay graphics and animations. The video we created was transferred to the screens in the field as well as the tablets held by the hostesses to be shared on social media within 1 minute. We challenged ourselves with this brand-driven social media work that was executed completely live in the field.