Project details

McCann Erickson Turkey asked us to join them to create an experience for Nike’s AstroTurf League; so we developed RFid watch/wrist integration. First, we gathered user information from the participants (contact information, Facebook usernames and email addresses) then these information were synced with our wristbands. The photos taken during the game were matched with the players. After the game, the players who used their wristbands at kiosks were able to pick their own photos, share on Facebook, email and print for themselves. During this event, nearly 5,000 prints were made in 2 days.